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Coaching as Your Next Career


The practice of coaching, with its origins rooted in ancient history, has evolved into a dynamic and growing industry, drawing professionals from various backgrounds. While retaining its fundamental principles of guidance and support, coaching has expanded into specialties such as life coaching, executive coaching, and career coaching [1].


Through a collaborative and supportive process, coaches work closely with their clients to identify specific objectives, assess current strengths and weaknesses, and create actionable plans to bridge the gap between where they are and where they aspire to be.


By providing guidance, accountability, and encouragement, coaches empower their clients to unlock their full potential and navigate obstacles with confidence, ultimately fostering growth and achieving desired outcomes [2].


Whether you're considering a career transition or seeking to unlock your potential as a professional coach, in this article we’ll navigate the pathways to success in the ever-evolving world of coaching.


Types of Coaching

Before you consider whether or not to be a coach, you should know that within the expansive realm of coaching lies a rich tapestry of specialties, each tailored to address unique facets of human experience and aspiration. From guiding individuals through life's transitions to sharpening the skills of corporate executives, coaching manifests in a myriad of forms, each with its own distinct focus and methodology.


Lets start with the most obvious : 

  1. Business Coaching

Business coaching has gained recognition as a highly effective tool for fostering the development of managerial skills and unleashing innovation potential within organizations. 


Through personalized guidance and targeted interventions, business coaches empower managers to enhance their leadership capabilities, refine decision-making processes, and cultivate a culture of creativity and forward-thinking [3].


While business coaching has become increasingly prevalent and essential for CEOs and business owners aiming to propel both themselves and their companies forward, there remains a prevalent lack of understanding among many business leaders regarding what coaching truly entails.


In essence, business coaching is a collaborative partnership between a business owner or CEO and a professional business coach, with the shared goal of strategically advancing the success and growth of the company.


Business coaches offer the guidance, support, and accountability necessary for setting and navigating through goals, facilitating the transformation of your business from its current state to where you envision it to be.


  1. Life Coaching

A life coach serves as a counselor and motivator for clients facing personal or career obstacles, aiding them in navigating challenges and achieving their desired objectives. With a focus on guidance and encouragement, a life coach assists clients in reaching their ultimate goals.


Moreover, the assistance provided by a life coach extends across various aspects of an individual's life. However, due to the unique nature of each person, their goals and aspirations will also differ [4].


Studies indicate that life coaching yields favorable outcomes on mental well-being, overall quality of life, and the accomplishment of objectives. Furthermore, it holds promise in fostering metacognitive abilities and deliberate transformation within individuals.


Its applicability spans across diverse domains such as education, healthcare, and personal development, serving as a valuable intervention for addressing stress, burnout, and emotional fatigue.


Effective life coaching demands a blend of expertise, practical experience, and a repertoire of strategies to aid clients in clarifying their aspirations, aligning with their values, and effecting meaningful change [5].


  1. Career Coaching

This type of coaching is a common one that surely the majority of people have heard of, Career Coaching. serves as a valuable resource that professionals frequently utilize when contemplating or navigating changes in their careers. Also, Career Coaching not only helps on an individual level, but its also beneficial to an organization.


Career coaching involves enlisting the support of an external expert, typically a dedicated coach, to assist employees in navigating their career paths and overcoming workplace challenges. 


Additionally, career coaches may provide guidance on crafting resumes, navigating negotiations, and excelling in interviews.


Career coaches and counselors are occasionally perceived as interchangeable roles, yet they embody distinct approaches and objectives. While both support individuals in their career development, career counselors typically employ standardized tests, assessments, and structured interviews to provide guidance over a limited number of sessions.


Conversely, career coaches establish enduring partnerships with clients, delving deeply into their personal and professional aspirations. This prolonged relationship allows for a comprehensive exploration of options, enabling clients to make informed decisions about their careers [6].


  1. Executive Coaching

Executive coaching is a strategic process tailored to enhance managerial capabilities within the framework of organizational objectives.


Through meaningful dialogue and thought-provoking inquiries, executives engage in self-reflection, unlocking their inherent knowledge and unexplored insights. 


The primary emphasis lies in honing decision-making prowess and equipping managers with the adeptness to tackle complex issues effectively [7].


Furthermore, the coach assists leaders in comprehending their existing competencies, gaining insight into how they are perceived by others, and zeroing in on identifying and refining current goals. Together, they outline actionable steps necessary to achieve these objectives effectively [8].


  1. Financial Coaching

Financial coaching serves as a structured program offering assistance and direction to individuals with limited incomes, aimed at enhancing their financial well-being and realizing their monetary objectives. 


This initiative entails collaboration with skilled coaches who aid clients in addressing financial challenges and formulating strategies related to employment, savings, and enrollment in public benefits [9].


In addition to addressing immediate financial concerns, financial coaching programs strive to enhance the financial literacy of participants. 


By equipping individuals with essential knowledge and skills, these programs empower them to make informed decisions and effectively manage their finances, ultimately enabling them to break free from the cycle of poverty.


Skills A Coach Should Have

possessing certain skills is crucial for success as a coach. These skills include:


  • Active Listening, Coaches must listen attentively to their clients, demonstrating empathy and understanding while encouraging open communication.

  • Empathy and Compassion, Coaches must empathize with their clients' experiences, demonstrating genuine care and compassion as they navigate challenges and celebrate successes together.

  • Critical Thinking, Coaches should possess strong critical thinking skills, allowing them to analyze situations, identify patterns, and generate creative solutions that empower their clients.

  • Goal Setting and Planning, Helping clients set goals and develop action plans to achieve them is a fundamental aspect of coaching.

  • Resilience, Coaches must be resilient in the face of setbacks and challenges, maintaining a positive attitude and mindset that inspires confidence and motivation in their clients.


Becoming A Coach

In certain regions, there are no stringent educational prerequisites for embarking on a coaching career. Depending on your location, certification or licensure may not be mandatory to initiate coaching practice.


But speaking generally, certification is important for credibility. In a rapidly expanding profession like coaching, certification serves as a crucial marker for clients, signaling that a coach has undergone substantial training and acquired a baseline level of experience. 


It not only demonstrates a commitment to professional development but also signifies a dedication to delivering high-quality services.


The International Coach Federation (ICF) stands as the most widely recognized certification organization for coaches, offering certification at three distinct levels based on established standards of training and experience, those include : 


  • ACC (Associate Certified Coach) designation requires 60+ hours of coaching training and 100+ hours of coaching experience.

  • PCC (Professional Certified Coach) designation requires 125+ hours of coaching training and 500+ hours of coaching experience.

  • MCC (Master Certified Coach) designation requires 200+ hours of coaching training and 2500+ hours of coaching experience. 


Where to Become a Coach

For those ready to take the next step in their journey to becoming a coach, Vanaya Indonesia offers a comprehensive program designed to equip aspiring coaches with the knowledge, skills, and credentials needed to succeed in the field.


The program, The Art and Science of Coaching, combines cutting-edge theory with practical experience, providing students with a holistic understanding of coaching principles and techniques.


Led by industry experts and seasoned professionals, our program covers a wide range of topics, including communication skills, goal setting, active listening, ethical considerations in coaching, and many other impactful tools


If you're ready to embark on a journey of growth, empowerment, and fulfillment as a coach, look no further than Vanaya Indonesia. Visit our website today to learn more about The Art and Science of Coaching program and take the first step towards realizing your dreams of becoming a coach.








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Reference : 

  1. Siegfried, J., Schmidt., Walter, Schwertl. (2019). Business-Coaching: Eine Annäherung.   doi: 10.1007/978-3-658-22732-6_1.

  2. Muhammad, Yogi., Lia, Yuldinawati. (2018). Analisis Hubungan Authentic Leadership Terhadap Self-efficacy Pada Business Coach.   

  3. Herdiana, Dyah, Susanti., Dian, Arief, Pradana., Mahfud. (2023). MSME Empowerment Through Business Coaching Programs and Massive Online Open Course. GANDRUNG,  doi: 10.36526/gandrung.v4i2.2891.

  4. Miles, Madeline. Betterup.com. What Life Coaching is (and what it isn’t). 

  5. Anthony, M., Grant. (2003). The impact of life coaching on goal attainment, metacognition and mental health. Social Behavior and Personality,  doi: 10.2224/SBP.2003.31.3.253

  6. Growthspace. Career Coaching. 

  7. Lurdes, Neves., Filomena, Jordão., Miguel, Pina, e, Cunha. (2013). Executive coaching: a proposal of a competence executive coaching model based on a literature review.   

  8. Association for Talent Development.What is Executive Coaching?.

  9. Emily, Merrill, Harris. (2023). Financial Coaching for Parents Increases Visits to Pediatrician.. JAMA,  doi: 10.1001/jama.2023.1551





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