Brain-Blink Design Thinking

Creating Innovation as Easy as Making an Eye-Blink

Recent studies showed that innovative companies are able to improve business efficiency 30% and employee productivity 50%. Science revealed that innovative people are those who are skillful in accessing the flow state to reach the ‘Aha’ moment and come up with innovative ideas. Design thinking is a human-centric and non-linear iterative process to create innovative solution that actually works.

Brain-Blink Design Thinking® is a brain-based design thinking solution that focuses on stimulating innovative brain pattern using brain-focused coaching approach called the CARE Model. Vanaya studies found that our approach is scientifically proven in activating the brain pattern of innovative insights during the coaching session. The solution consists of multiple programs in 5 stages:

  • Empathize, to gain empathic understanding of the problem to be solved

  • Elaborate, to define and analyze the problem in human-centered manner

  • Establish, to synthesize the suitable solution to solve the problem

  • Evidence, to build a hands-on prototype of the proposed solution

  • Examine, to test the proposed solution in refining the final solution

Key Takeaways from Brain-Blink Design Thinking® Program

Why should Embrace Brain-Blink Design Thinking®?

In disruptive age and new normal era, linear approach is insufficient to solve complex problems. Brain-Blink Design Thinking® Program will help your organization to address the following challenges:

  • Tackling ill-defined or unknown complex problems within organization

  • Designing better products, services, and processes

  • Solving problems creatively from a completely different perspective

  • Aligning people, problems, success metrics, and innovative solutions

  • Cultivating a culture of innovation across organization

How can I Implement Brain-Blink Design Thinking® Solution?

Stretch your talents’ brain to build an autopilot innovative capacity that will be effortless as an eye-blink by activating their innovative brain pattern through an experiential journey as below.

Ali Soemawilaga

Leadership and Performance Coach

More than 20 years working in the field of Human Resources, including Training and Development, at the largest telecommunication company in Indonesia. Approximately 5 years managing a cooperative business.

Arifa Febriyanti

Leadership, Performance, and Agile Coach

She is a successful senior facilitator, prominent expert with more than 15 years extensive corporate experience in Internet of Things (IoT) and Data management. Her previous IoT and Data career includes the leadership position as Head of Digital Ecosystem at Multinational company in Telecommunication sectors


Executive, Leadership, and Agile Coach

Professional coach with 15 years experience  in various reputable FMCG multinational companies with extensive exposure in marketing, brand management, sales and organization development

Sonny Sofjan

Leadership, Wealth, and Agile Coach

Co-Founder of Vanaya & Co. He is a leadership coach & digital transformation coach who has more than 2.500 coaching hours for business owners, investors, and top leaders. He has strong interest in digital transformation and digital culture in corporate & large scale organisations
As professional coach, he holds the Professional Certified Coach (PCC) certifications.