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Brain-Blink Design Thinking

Creating Innovation as Easy as Making an Eye-Blink

Recent studies showed that innovative companies are able to improve business efficiency 30% and employee productivity 50%. Science revealed that innovative people are those who are skillful in accessing the flow state to reach the ‘Aha’ moment and come up with innovative ideas. Design thinking is a human-centric and non-linear iterative process to create innovative solution that actually works.

Brain-Blink Design Thinking® is a brain-based design thinking solution that focuses on stimulating innovative brain pattern using brain-focused coaching approach called the CARE Model. Vanaya studies found that our approach is scientifically proven in activating the brain pattern of innovative insights during the coaching session. The solution consists of multiple programs in 5 stages:

  • Empathize, to gain empathic understanding of the problem to be solved

  • Elaborate, to define and analyze the problem in human-centered manner

  • Establish, to synthesize the suitable solution to solve the problem

  • Evidence, to build a hands-on prototype of the proposed solution

  • Examine, to test the proposed solution in refining the final solution

Key Takeaways from Brain-Blink Design Thinking® Program

Why should Embrace Brain-Blink Design Thinking®?

In disruptive age and new normal era, linear approach is insufficient to solve complex problems. Brain-Blink Design Thinking® Program will help your organization to address the following challenges:

  • Tackling ill-defined or unknown complex problems within organization

  • Designing better products, services, and processes

  • Solving problems creatively from a completely different perspective

  • Aligning people, problems, success metrics, and innovative solutions

  • Cultivating a culture of innovation across organization

How can I Implement Brain-Blink Design Thinking® Solution?

Stretch your talents’ brain to build an autopilot innovative capacity that will be effortless as an eye-blink by activating their innovative brain pattern through an experiential journey as below.

A Brief Overview of Our Solutions

Sonny Sofjan

Leadership and Agile Coach

Co-Founder of Vanaya & Co. He is a Postgraduate Diploma in Digital Business from MIT & Columbia Business School (Emeritus), MBA graduates from the University of Western Australia and a Bachelor of Civil Engineering from University of Indonesia's with more than 22 years experience as an Executive Professionals in various leading companies nationwide and internationally in the Oil & Gas industry and Chemical & Petrochemical.

All those journeys help him professionally grow with responsible for the Oil & Gas, Chemical & Petrochemical and various industrial sector market development.

The latest education program in Digital Business gives a strong digital exposure in corporate level on how to manage the digital transformation and business development in digital era

This experience forged my expertise in the field of Corporate Digital Transformation, Corporate Learning, Business Development, Salesmanship, Investment, and Corporate Planning.

As professional coach, with more than 2500 coaching hours, he holds the Professional Certified Coach (PCC) certifications from ICF.

Ali Soemawilaga

Leadership and Performance Coach

More than 20 years working in the field of Human Resources, including Training and Development, at the largest telecommunication company in Indonesia. Approximately 5 years managing a cooperative business.

Arifa Febriyanti

Leadership, Performance, and Agile Coach

She is a successful senior facilitator, prominent expert with more than 15 years extensive corporate experience in Internet of Things (IoT) and Data management. Her previous IoT and Data career includes the leadership position as Head of Digital Ecosystem at Multinational company in Telecommunication sectors


Executive, Leadership, and Agile Coach

Professional coach with 15 years experience  in various reputable FMCG multinational companies with extensive exposure in marketing, brand management, sales and organization development


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