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How Executive Coaching Rewires Your Brain

As leaders, we often face multiple challenges in managing our time and adapting to market changes. Balancing these responsibilities can be overwhelming, but executive coaching is an effective solution. Coaching has proven to be a powerful tool that enhances skill sets and rewires the brain's architecture. This article delves into the relationship between coaching and the cognitive landscape of executives, tailored specifically for corporate leaders. You will discover how coaching can spark changes in your brain, leading to lasting shifts in leadership behaviors and overall effectiveness.

Coaching Activates The Neural Network of Behavior Change

Coaching can boost leadership effectiveness by changing ingrained behaviors that limit performance. Neuroscientists have revealed neural mechanisms predicting successful behavior change. A number of studies have identified regions in the DMN (default mode network), particularly activation of the vmPFC (ventromedial prefrontal cortex), as being highly predictive of future behavior change (Chua et al., 2011; Falk, Berkman, Mann, Harrison, & Lieberman, 2010). According to this study, having a safe learning environment promotes greater engagement of the parasympathetic nervous system and helps people cope with the stress that comes with change. Executive coaching fosters behavior change toward a desired personal vision by envisioning a positive solution that helps resolve the problem (Boyatzis and Jack, 2018). Envisioning the future in this way creates a sense of positivity. When positive emotions are being expressed, the coach can then fully empathize and resonate with the client (engaging the DMN), so allowing the client to feel understood but in a way that selectively reinforces more positive emotions and hence constructive solutions to adjust their leadership behaviors.

Coaching Modulates Neural Pathways of Emotional Regulation
your brain

Executives can benefit greatly from coaching to improve their emotional regulation, including resilience and agility. Neuroscience research confirms the effectiveness of coaching in this area. In fact, an fMRI study has shown that coaching with a compassionate approach can activate specific networks and regions of the brain associated with stress regulation and parasympathetic modulation (Boyatzis and Jack, 2018). Parasympathetic activity is measured by a high level of heart rate variability (HRV), low respiratory rate, and low heart rate. High HRV indicates more flexibility in responding to stress, while low HRV leads to adverse outcomes when coping with stress (Thayer et al., 2021). Executive coaches can help top-level decision-maker improve their stress regulation and respond more flexibly to challenging business environments by activating parasympathetic modulation through coaching.

Coaching Enhances Mindful Decision-Making Process

Executive coaching has been found to be a valuable tool for promoting mindful decision-making among executives, according to recent research. A qEEG study by Vanaya NeuroLab revealed that executive coaching can increase gamma wave activation in the brains of coachees (Puspa et al., 2018). This specific neural oscillation, associated with cognitive processes and mindfulness, is characterized by heightened synchronization in the gamma frequency range (30-100 Hz). Recent reports have highlighted the role of the gamma band in mindfulness-based meditation, particularly in parieto-occipital regions (Berkovich-Ohana et al., 2012). The findings suggest that executive coaching can facilitate heightened self-awareness and mindful reflection, leading to more deliberate and grounded decision-making among top executives.

Brain-Focused Coaching for Executive Development

Brain-focused coaching is a ground-breaking approach that integrates scientific evidence from neuroscience and coaching methodologies to optimize personal and professional growth (Puspa, 2022). In brain-focused coaching, the executive coaching process is tailored to optimize and alter specific neural pathways associated with desired mindset, behaviors, skills, and performance.

executive coaching

Brain-focused coaching approach enables an effective executive transformation by fostering:

  1. Targeted Change: Unlocking targeted change through brain-focused coaching offers a strategic advantage for personal and professional growth. This approach propels you toward your desired behavioral and performance outcomes by tailoring coaching techniques to stimulate specific neural pathways.

  2. Brain Plasticity: This coaching approach acknowledges the brain's capacity to rewire and form new neural connections in response to learning and experience. Brain-focused coaches may utilize various techniques to promote positive changes in neural pathways underlying thinking, feeling, reflecting, and behaving processes.

  3. Accelerated Transformation: Fortified by rigorous neurotechnology testing, brain-focused coaching accelerates transformation for executives through a dynamic fusion of cognitive science and a personalized approach. Neurometric empowers coaches to gain insights into neural patterns, enabling a precise understanding of an executive's cognitive processes. This data-driven approach customizes coaching strategies to enhance and speed up the brain's capacity to change.

If you're interested in brain-focused coaching, it's essential to find a qualified and reputable coach who can tailor their approach to your specific needs and goals.



  1. Berkovich-Ohana, A., Glicksohn, J., & Goldstein, A. (2012). Mindfulness-induced changes in gamma band activity–implications for the default mode network, self-reference, and attention. Clinical Neurophysiology, 123(4), 700-710.

  2. Boyatzis, R. E., & Jack, A. I. (2018). The neuroscience of coaching. Consulting Psychology Journal: Practice and Research, 70(1), 11.

  3. Chua, H. F., Ho, S. S., Jasinska, A. J., Polk, T. A., Welsh, R. C., Liberzon, I., & Strecher, V. J. (2011). Self-related neural response to tailored smoking-cessation messages predicts quitting. Nature Neuroscience, 14, 426–427.

  4. Falk, E. B., Berkman, E. T., Mann, T., Harrison, B., & Lieberman, M. D. (2010). Predicting persuasion-induced behavior change from the brain. The Journal of Neuroscience, 30, 8421–8424.

  5. Puspa, L. (2022). Brain-Focused Coaching. In: Greif, S., Möller, H., Scholl, W., Passmore, J., Müller, F. (eds) International Handbook of Evidence-Based Coaching. Springer, Cham.

  6. Puspa, L., Ibrahim, N., & Brown, P. T. (2018). Increase in Gamma Band qEEG Activity during Executive Coaching: Some Preliminary Observations and Possible Implications. In International Conference of Mental Health, Neuroscience, and Cyber-psychology Fakultas Ilmu Pendidikan.

  7. Thayer, J. F., Mather, M., and Koenig, J. (2021). Stress and aging: a neurovisceral integration perspective.

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